A Little About Me 🙂

Let me tell you a little about myself, after a bit of personal analysis, I’d describe myself as a dynamic and innovative marketing professional with an MSc in International Management and Marketing. My background? A solid mix of strategic marketing, global business, and cross-cultural communication. I’m all about crafting compelling campaigns, building brand value, and driving engagement in fast-paced, ever-changing environments.

What sets me apart? I’m a social connector who thrives on generating fresh ideas and capturing new market trends. I’m a pro at building strong relationships and love the art of networking, whether it’s collaborating within a team or expanding professional circles. Adapting quickly to change is my sweet spot, and I excel in high-energy settings where I can flex my creative problem-solving skills. I’m driven by results and keep projects on track with my organized, disciplined approach—ensuring we hit our KPIs and crush our goals every time!

Ready to explore more about my campaigns and projects? Let’s do it! 😊

International Marketing and management (Academic Fundamentals)

Accredited by the Chartered Institute of Marketing (CIM) and experienced in European and global marketing landscapes. Skilled in managing digital campaigns, leading brand initiatives across multiple markets,

EU Business: Leveraging EU Insights for International Success” offers a transformative journey through the complexities of international business. By drawing from the European Union’s rich experience in economic integration, participants gain invaluable insights into effective market strategies

China Business: Exploring how business practices are evolving in China amidst recent economic changes, like the rise of marketization and globalization, unveils a fascinating story of adaptation and growth.

Global Marketing and Business: Crafting Strategies for Diverse Cultural Contexts through Standardization and Localization” offers a personalized exploration of adapting marketing approaches to various cultural landscapes.

Example of works and projects

My research of Standardisation/ Adaptation marketing strategies for Global Brand in the Fashion industry compares and contrasts with Western and Asian customers.

Infographic for S2S (Student to Student) application for lunching in the UK market ( Global Marketing and Consumer Behabivour)

Target Consumer analysis

International Business strategy ( Equity Ownership Strategy in GreenfieldInvestments) for BYD to lunching in a new country.

Launching a package for snack food in UK market

Practical experiences

Social media Marketing

Marketing/ digital marketing Specialist

Marketing Specialist with expertise in full-funnel multi-channel media buying, social commerce, and paid campaign optimization.

Passionate digital content creator, actively producing beauty, travel and marketing content on Instagram and YouTube.

PR and Influencer at Soulrare Official (Clothing Brand)

Led creative ideation and execution for all brand campaigns, ensuring alignment with brand strategy and market trends.
Strategic Marketing: Developed and executed comprehensive social media marketing strategies across brand channels, driving engagement and sales growth.
PR and Influencer Collaborations: Established partnerships with influencers and celebrities, leveraging their reach to promote brand awareness and drive sales.

Paid media, PPC and SEO at TORTANGROUP LIMITED PARTNERSHIP

Create and plan content strategies, managing social media accounts and marketing achieving significant follower growth from 500 to 30k within 2 years.
Supervise and lead a team of 2 members in the social media and graphic design department, ensuring cohesive branding and effective content creation.
Implement and renovate websites and multi-channel platforms to enhance online presence and customer engagement.
Experience in SEO and PPC advertising strategies (Google, Meta).
Led a team to develop and execute creative marketing strategies, driving significant follower and sales growth.
Develop and implement data planning strategies, building a data analysis team to drive sales growth by 50% through informed decision-making.

Content creator

Proficient in graphic design using Adobe Creative Suite tools: Canva, Photoshop, and Illustrator
Skilled in crafting engaging content for social media platforms including Instagram, Reels, YouTube, Shorts, and TikTok
Experienced in website design using WordPress
Passionate about staying updated on social media tactics and trends

Marketing Content Specialist (B2B)

Produced and designed marketing materials, maintaining cohesive branding across all platforms.
Conducted in-depth competitor research and analyzed market trends for B2B clients.

Developed expertise in lead magnet strategies, showcasing the ability to generate creative ideas aligned with business objectives.
Produced compelling and persuasive copywriting for the lead magnet, showcasing communication and storytelling skills.
Designed visually appealing materials, integrating branding guidelines for a cohesive brand image.
Implemented email marketing strategies, including creating forms, writing copy for landing pages, and developing email automation sequences.
Executed Social media marketing campaigns, including social media promotion, newsletter segmentation, and content repurposing and executing lead generation campaigns to drive client engagement and conversion.